Overview
Watheefti is a national career fair in Kuwait that brings together job seekers and employers. The event is designed to provide opportunities for Kuwaiti nationals and expats to explore career options and connect with potential employers.
The Challenge
As a new event, Watheefti had to build brand awareness and attract participants quickly.
Our Approach
Branding and Design: Created a distinctive visual identity appealing to both job seekers and employers.
Social Media Management: Built a robust presence on popular platforms to engage the Kuwaiti audience.
Content Creation: Produced engaging content highlighting success stories and career advice.
The Results
Engagement Boost: Increased social media interactions and event registrations.
Participant Growth: Expanded attendance for both job seekers and employers.
Brand Recognition: Established Watheefti as a key player in Kuwait’s employment sector.
Why It Worked
Local Focus: Tailored branding and content for the Kuwaiti job market.
Consistent Evolution: Refined approach with each iteration.
Holistic Approach: Ensured cohesive brand experience across all touchpoints.
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