Overview
CINET, Kuwait’s premier credit information provider, sought to enhance its digital presence and educate the public about credit scoring.
The Challenge
Transform complex financial services into engaging Instagram content for Kuwaiti audiences.
Our Approach
- Educational Content: Informative Instagram posts simplifying financial concepts
- “Shlonik” Campaign: Launched a brand awareness campaign for the credit score product
- Localized Content: Tailored posts using Kuwaiti dialect and relevant financial scenarios
The Results
- Boosted engagement with financial education content
- Grew Instagram following
- Increased awareness of CINET and “Shlonik” credit score
- Enhanced financial literacy among Kuwaitis
Why It Worked
- Clever Wordplay: “Shlonik” means both “How are you?” and “What’s your color?”, linking to credit score color coding
- Educational Focus: Provided accessible financial information
- Cultural Relevance: Respected local practices while introducing new concepts
- Approachable Expertise: Simplified complex topics while maintaining CINET’s authority
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