Overview
MindWell Kuwait, a licensed psychological services center, sought to establish its identity beyond its founder’s well known status and reputation while effectively communicating about mental health.
The Challenge
Transition from “Dr. Mohammed’s clinic” to a recognized entity while discussing sensitive mental health topics.
Our Approach
We developed an Instagram strategy to elevate MindWell’s brand:
- Content Creation: Engaging posts and video reels, simplifying complex psychological concepts.
- Sensitive Communication: Nuanced approach to mental health discussions, creating a informative online space.
- Brand Identity Development: Showcased MindWell’s team and services, shifting from single-practitioner image.
The Results
Over 3+ years, we achieved:
- Brand Recognition: Successfully transitioned to a standalone mental health center image.
- Engagement Growth: Increased post interactions and follower count.
- Community Building: Fostered open dialogue about mental health.
- Increased Awareness: Improved public understanding of mental health issues and treatments.
Why It Worked
- Local Understanding: Content addressed mental health within Kuwaiti cultural context.
- Consistent Messaging: Regular posts reinforced expertise and approachability.
- Visual Storytelling: Leveraged Instagram’s visual nature for impactful content.
- Trust Building: Transparent communication established MindWell as a trusted resource.
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