Overview
AlBaghli United, Kuwait’s leading mattress manufacturer since 1978, sought to revitalize its market presence. With many factories and showrooms, they needed to translate physical success into digital engagement.
The Challenge
Creating engaging content for an established brand in a traditionally low-interest product category.
Our Approach
Social Media Content Creation: Showcased products visually, highlighting comfort and quality.
Marketing Campaigns: Developed targeted campaigns focusing on Kuwaiti cultural touchpoints and local sleep habits.
The Results
Engagement Boost: Increased social media interactions and product discussions.
Follower Growth: Expanded audience across diverse demographics.
Why It Worked
Local Insights: Tapped into Kuwaiti sleep culture and home decor preferences.
Visual Storytelling: Transformed product features into compelling narratives.
Consistent Brand Voice: Maintained quality reputation with a more approachable tone.
Educative Content: Offered sleep health tips, positioning AlBaghli as an industry authority.
Ready to awaken your brand’s digital potential? Let’s craft your success story!
