For Gulf Bank’s 642 Marathon, Kuwait’s leading running event, we transformed the race into a powerful brand and community experience.

From ideation and creative direction to full marathon production and content creation, we led the journey from pre-marathon hype to finish-line celebrations. Through strategic storytelling, live coverage, and high-impact digital content, we amplified engagement, strengthened Gulf Bank’s presence, and positioned the marathon as a landmark sporting event that celebrates movement, unity, and national spirit.