The visual identity embraces the vibrancy of Indian street food culture. Rich colors, expressive shapes, and playful typography come together to reflect the boldness and character of the dishes. This design approach brings energy and movement into the brand, creating a lively atmosphere that stands out and invites people in.
The design system balances playful expression with structure, ensuring the brand remains recognizable and cohesive across applications. From packaging and in-store experience to collateral and branded materials, each element works together to form a unified identity that feels joyful, distinct, and authentically spirited.
