The visual identity embraces a bold and confident tone through strong typography, straightforward layouts, and a contemporary graphic style. These elements work together to reflect Sando’s lively, urban energy — making the brand feel current, expressive, and instantly noticeable. The result is a look that stands out in digital feeds, storefronts, and packaging alike.
The design system is built for flexibility and ease across applications. From packaging to print materials and signage, the elements maintain consistency while allowing room for playful variations. The identity balances clean structure with a casual warmth, ensuring the brand feels both polished and inviting — just like the food itself.
