Overview
Gulf Insurance Group (GIG), a leading Kuwaiti insurer, aimed to strengthen its digital presence and connect with audiences through Instagram.
The Challenge
GIG needed to transform its social media presence to engage customers and stand out in Kuwait’s competitive insurance market.
Our Approach
We developed a comprehensive Instagram strategy for GIG:
Content Creation: Diverse feed posts, stories, and reels
Content Planning: Strategic calendar balancing promotional and educational content
Post Scheduling: Consistent posting at optimal times
Campaign Execution: Targeted campaigns, including the successful “Afya” Card campaign
The Results
Engagement Boost: “Afya” Card campaign performed exceptionally well
Brand Awareness: Increased visibility through consistent, diverse content
Educational Impact: Simplified insurance concepts for Kuwaiti customers
Campaign Success: Effective social media campaigns.
Why It Worked
Local Relevance: Content tailored to Kuwaiti culture and insurance needs
Content Diversity: Utilized various Instagram features
Strategic Planning: Consistent and engaging social media presence
Campaign Focus: Targeted, creative campaigns drove engagement
Ready to elevate your brand’s social media? Let’s create your success story!
