Overview
Kuwait’s premier running event, the Gulf Bank 642 Marathon, managed by Suffix Events with Gulf Bank as title sponsor, needed a robust media strategy to match its world-class status.
The Challenge
Position the Gulf Bank 642 Marathon as a premier international running event, on par with renowned races like the Boston Marathon, to attract elite athletes and running enthusiasts from around the world while maintaining its unique Kuwaiti identity.
Our Approach
Pre-Event Content: Compelling teasers highlighting the race, categories, and participants .
Theme and Design: Visually striking theme capturing the marathon’s essence.
Event Coverage: Comprehensive video and photo documentation of race day.
The Results
Engagement Boost: Increased social media and website traffic.
Participant Growth: Steady rise in registrations across categories.
Sponsor Visibility: Increased brand exposure for GB642.
Why It Worked
Consistent Innovation: Refined approach over 6-year partnership.
Comprehensive Coverage: Cohesive narrative benefiting event and sponsor.
Visual Storytelling: Exciting race day coverage.
Ready to elevate your event? Let’s start your media marathon today!
