Overview
KITCO, Kuwait’s snack food icon since 1962, needed to refresh its digital presence for a new generation of chip lovers.
The Challenge
Modernize KITCO’s brand image and engage younger consumers on Instagram while maintaining its reputation for quality.
Our Approach
We seasoned KITCO’s Instagram strategy with:
- Appetizing Content: Showcased product lines with visually enticing posts
- Local Flavor: Blended global appeal with Kuwaiti cultural elements
- “Bliss Pro” Launch: Created buzz for new product line
- Kuwait National Days Song: Produced a special musical tribute
The Results
- Significant boost in Instagram engagement
- Expanded follower base
- Successfully modernized brand image
- Enhanced brand loyalty through cultural connections
Why It Worked
- Localized content resonated with Kuwaiti audience
- Mouthwatering imagery highlighted products
- Timely campaigns demonstrated relevance
Ready to add some crunch to your social media? Let’s chat!
