The brief, in one line
Explain a public share subscription to Kuwaiti citizens in one minute, in plain Arabic.
Boursa Kuwait
Boursa Kuwait
A 60-second video in Arabic for Boursa Kuwait.
It announces the second and final stage of the Boursa Kuwait privatisation: 50 percent of the company’s shares offered to Kuwaiti citizens in a public subscription. In one minute it explains who can subscribe, how the shares are allocated, how to ask for more, where to subscribe and when payment is due.
What we made
- A 60-second explainer video with an Arabic voice-over.
- The key facts of the offer as Arabic text on screen.
- A Kuwaiti character on screen, so the audience sees itself in the film.
- Filming and editing by our in-house video team.
Formats and channels
- Video, 60 seconds.
- Arabic voice-over and Arabic on-screen text.
- For a national audience of Kuwaiti citizens.
Why it matters
A share offer comes with rules: who can take part, how many shares, which steps and which dates. If people do not understand them, they do not act in time.
Plain Arabic, short sentences and the key facts on screen make a formal announcement easy to follow, also for people who have never bought shares.
