The brief, in one line
Keep Caribou Coffee present on social media every day, within its global brand guidelines, in a way that feels local.
Brewing Everyday Moments into Meaningful Connections
Caribou
Bringing warmth, energy, and a strong sense of community to life across digital platforms, Caribou Coffee connects with its audience through moments that feel familiar, seasonal, and real.
The content focuses on new launches, seasonal highlights, and everyday coffee rituals, balancing global brand guidelines with locally relevant storytelling that resonates with the market.
Through engaging visuals, short-form video, and always-on social media content, we help build genuine connections, drive consistent engagement, and keep the brand top of mind across social channels.
What we made
- Always-on social media content.
- Content for new launches and seasonal highlights, such as festive iced drinks and drinks with cinnamon whipped cream.
- Product and lifestyle photography: a pecan cup at a wooden table, a tumbler by the pool, drinks with plush toys and books.
- Short-form video.
Formats and channels
- Social media photos and short-form video.
- Launch and seasonal content.
- Made within the global brand guidelines.
Why it matters
A coffee brand lives on habit. Showing up every day, with each launch and each season, keeps it part of people’s routine.
Global guidelines keep the brand consistent. Local stories make it feel at home in Kuwait. The work has to hold both.
Related
