The brief, in one line
Give the Gulf Bank 642 Marathon a piece of music of its own.
Gulf Bank Music Composing
Gulf Bank
Original music composed for the Gulf Bank 642 Marathon, in the Prismic Media music and sound studio.
The music is part of our wider work on the marathon, from creative direction and production to live coverage and social media content.
What we made
- An original music track for the 642 Marathon, composed and produced in our in-house studio.
- Instrumental music with no spoken words, so it works in Arabic and English content alike.
- A 1 minute 36 second video of the music, with the runners at the start line on its cover.
- On the same event: ideation, creative direction, production, live coverage and social media content (see the 642 cases below).
Formats and channels
- Original music, 1 minute 36 seconds.
- Instrumental, no voice-over.
- Used with the marathon video and content.
Why it matters
A sports event grows stronger when people recognise it. A sound of its own does that across the countdown posts, the race-day film and the content after it.
The music was made in the same agency that worked on the marathon’s films and social media. Sound, picture and posts were planned by one team.
