TV Commercial Production Kuwait: How an Ad Is Planned and Made
This guide explains how a TV commercial is planned and made, and what a good brief should cover. The worked example is a 32-second film Prismic Media made for KCCI.
TV commercial production Kuwait: what does it include?
A TV commercial is made in four stages: the idea and script, the shoot, post-production, and music and sound.
The idea and script come first. They fix the message, the story and the tone before any camera is booked.
The shoot turns the script into picture. Post-production then shapes it through editing, motion graphics and the final version.
Music and sound run alongside the picture. Composition, sound design and voice-over decide how the ad feels and how clearly it speaks.
Idea and script: the story of the ad before filming.
Shoot: crew, locations, cast and studio time where needed.
Post-production: editing, motion graphics and the final version.
Music and sound: composition, sound design and voice-over.
How should you plan a TV commercial before the shoot?
Plan the commercial around one clear message, then decide everything else from it.
Write down who the ad is for and what they should remember after watching. A short ad has room for one main idea, not five.
Decide the length early. It sets how much the script can say and how many scenes the shoot needs.
Then list the practical scope. These are the same points that shape the cost of any production.
Length of the ad.
Number of shoot days.
Locations.
Cast and talent.
Post-production needs, such as motion graphics and voice-over.
What does the KCCI film show about a short format?
The KCCI film shows how much a short piece can carry when the narration is written tightly.
In 32 seconds, according to the film, KCCI preserves Kuwait's commercial register and has worked since its founding to build ties with financial and commercial institutions and with Gulf, Arab, Islamic, regional and international chambers of commerce and industry.
The film also states that KCCI has taken part in conferences and meetings of international organisations, and has played a central role in advancing the demands of the GCC states, Arab states and developing countries in those organisations.
The lesson for a commercial is structure. The voice-over carries the message in one continuous line, and the picture supports each claim as it is spoken.
Why does sound matter as much as picture in a commercial?
Sound carries the message when the viewer is not looking at the screen.
A clear voice-over states what the brand wants remembered. Music sets the pace and the mood. Sound design holds the cuts together.
Recording the voice-over in a proper booth keeps the voice clean and consistent across versions.
Prismic Media has an in-house music and sound studio with a voice-over booth, so picture and sound stay with one team.
How do you start a TV commercial with Prismic Media?
Start by sending a brief that covers the message, the audience, the length and the scope.
Prismic Media is a creative and marketing agency in Kuwait City, founded in 2015 and part of Maqam Holdings. It produces TV commercials and documentaries from concept to post.
The team of 30+ works from City Tower, 5th Floor, Sharq, with two in-house photo and video studios.
How much does TV commercial production cost in Kuwait?
The cost depends on the scope: the length of the ad, the number of shoot days, the locations, the cast and the post-production. Send a brief and you will receive a proposal that sets out the scope and the cost.
How long should a TV commercial be?
The length should follow the message and where the ad will run. A single clear message can be told in a short format, as the 32-second KCCI film shows.
Does Prismic Media also produce documentaries?
Yes. Prismic Media produces documentaries alongside TV commercials, including films for KCCI and HUSAAK.
Can the music for the ad be composed in-house?
Yes. Prismic Media's in-house music and sound studio composes music, designs sound and records voice-over.
About Prismic Media
Prismic Media is a creative and marketing agency in Kuwait City, part of Maqam Holdings. Since 2015, our team of 30+ has made brands, campaigns, social media content, video, music and events for brands in Kuwait.
