The brief, in one line
A TV commercial in Kuwaiti Arabic that links McDonald's to home and family.
McDonalds TVC
McDonalds
A 60-second TV commercial for McDonald's, in Kuwaiti Arabic.
The film opens on a London-style street. People who have lived away from Kuwait for years are asked what they miss most, and the answer is family. Then comes the offer: McDonald’s will take them home, for breakfast in Kuwait the next morning.
What we made
- A 60-second TV commercial (TVC).
- Interview scenes on a London-style street, in Kuwaiti Arabic.
- A story that ends in Kuwait, with family.
- Filming and editing by our film team.
Formats and channels
- TV commercial, 60 seconds.
- Kuwaiti Arabic dialogue.
- On the Prismic Media YouTube channel.
Why it matters
A TV commercial has one minute to make people feel something. Questions and answers in Kuwaiti dialect let the audience hear people like them.
Home and family are shared ground for an audience in Kuwait. The film builds the brand moment on that, not on the product alone.
